Eilidh Ferguson // Graphic Designer
Eilidh Ferguson // Graphic Designer
In response to a brief to make a brand for the greater good.
Smile for a Smile is a movement encouraging random acts of kindness with the simple aim to encourage the spread of kindness in today’s society. It’s been proven that even the smallest acts of kindness can make the receiver AND the giver happier!
Like a game of tag, the idea is to do a good deed and pass it on (along with a token). Encouraging others to do the same and hopefully leaving the whole world kind. The name comes from the simplest act of spreading and showing joy; a smile. The name is a twist on Gandhi’s famous quote “An eye for an eye would make the whole world blind”